Public Relations

Media Monitoring

Our team will be on their toes, tracking, analyzing, and measuring various media channels. They will promptly follow up with the media for coverage post any press release, article, or interview placement. They will also keep a lookout for what people say about your company, products, services, or competitors and respond to that feedback more effectively. This helps the team create a detailed strategic communication plan.

Crisis Communications Management

A Crisis could mean negative news for the company or its management or product recalls, data breaches, negative reviews, or anything that could hamper the client’s reputation. In today’s dynamic digital age, crises can occur unexpectedly and escalate quickly. At TechSculp, we understand the critical importance of well-planned crisis management. Our team will constantly monitor the media channels to identify such negative news and respond promptly. By monitoring media channels, businesses can immediately avoid potential damage to their reputation. Our team will create a crisis comms kit in advance which would include a prepared message that would go out from the company’s social media channels and email; a press note that would be shared with the media and training the company stakeholders on how to reply to queries on the related crisis.

When crises arise, Techsculp is your first line of defense. Our skilled crisis management team acts quickly to control the damage, reinstate reputation, and guide your business through challenging times. We offer complete support, from initial response to long-term recovery.

Types of PR Crisis

• Financial Crisis: A financial crisis in PR is when a business faces monetary issues that negatively affect its reputation. For example, when a business reports notably lower earnings than expected, or when a known company declares bankruptcy, etc. Such situations could lead to a loss of trust amongst investors, stakeholders, and the general public. Once these people are aware that the company isn’t financially secure, they could cut back their investments or stop doing business with them. In such cases, our PR teams work round the clock to restore faith and confidence in the company’s financial future.
• Informational Crisis: An informational crisis arises when there’s a leak or mismanagement of sensitive data. For example, a huge telecom business has its customer data stolen, or some confidential business information gets leaked to the public. Such situations not only breach trust but can also lead to legal consequences as a data breach is involved. Our public relations team’s role in such times of crisis is to communicate transparently and honestly, address the issue head-on, and reassure stakeholders that strict measures are being taken to prevent future breaches.
• Technological Crisis: Technology is crucial to most businesses in the current digital age. A technological crisis is when there’s a massive tech-related failure or breach. For example, a company facing a major software glitch, an extended website outage, or even a cybersecurity attack. Such issues can disrupt operations and break customer trust. Our team’s job in such situations is to keep the stakeholders informed, explain the nature of the problem, and communicate the steps taken to solve the issue and prevent future glitches.
• Reputational Crisis: Image is everything for a brand. A reputational crisis occurs when something or someone damages a company’s image. For example, it could be a CEO’s controversial statement, an employee’s behavior at work, or a scandal involving a brand ambassador, etc. The damage from such events can be long-lasting, influencing sales and brand loyalty. Our public relations team plays an important role here. They manage messaging, control the story, and sometimes make tough calls, like cutting ties with the involved person. Our goal is to safeguard and rebuild the brand’s image.

Each of these crises requires a customized response and conclusive communication strategy.

TechSculp’s crisis management services are designed to help businesses manage these challenges and protect their reputation. Our Crisis Communication Management Services Include –

• Crisis Communication Plans: We develop a customized crisis communication plan to define roles, responsibilities, and key messages.
• Real-Time Monitoring: Our high-tech monitoring systems track online and offline conversations to identify potential crises proactively.
• Rapid Response Teams: Our committed crisis response team is available round the clock to address urgent situations.
• Media Training: Our team trains spokespersons to handle media inquiries successfully and maintain a consistent tone and message.
• Reputation Recovery: Our team puts into effect detailed strategies to restore your brand’s reputation after a crisis.

Reports & Analysis

We precisely track your coverage and mentions in the media, providing in-depth analytics and reports that help you keep track of your company’s image in the public’s opinion and promote your brand in a more positive light. Based on these reports our team will create the next PR plan.