Branding

Why is Branding important?

Branding is vital to a business because of its overall impact on your business. Branding can change how people think of your brand, drive new business, and increase brand value.

• Helps generate business
• Increases business value
• Generates new customers
• Helps create trust & credibility in the market
• Improves employee pride

Our Comprehensive Branding Services

Brand Strategy Development

A brand marketing strategy is a series of guidelines that help businesses decide their core values and what they want to achieve with the company. We help develop a detailed brand strategy that aligns with your business goals and target audience.

Our creative heads will work closely with you to develop the core elements of your Brand Strategy-

• Purpose – What is your brand’s core mission, and how can it be aligned with your customer’s needs and aspirations? Who is your brand catering to? What problem will it solve for its consumers? The answer to these questions will help you form your brand’s purpose.
• Brand Value – Your brand value must align with your customer’s values and what’s important to them. It allows you to create a deeper relationship with your target audience.
• Voice & Tone – Your brand’s voice is its overall personality, style, and nature, which must be consistent. The tone is a subtle variation in your brand’s messaging based on the context. For example, writing an informative blog post with a formal tone versus a casually written social media post.
• Design & Visual Identity – A consistent brand design across all brand visuals is essential to look unified. Visual Identity includes brand colors, legible typography, and graphics that reflect your brand’s purpose and values and align with your audience.
• Brand Story – Every brand has its unique story. What makes it unique is the story we will help you tell your target audience. This will help build an emotional connection with your audience.

Brand Identity

A brand identity comprises what your brand says, your values, how you talk about your product, and what you want customers to feel when interacting with your company. We help create a unique and cohesive visual and verbal representation of a brand.

Our Process to create an intriguing brand identity for you –

• Establish your brand’s core values
• Identify your brand’s personality and characteristics
• Conduct market research
• Create buyer personas that align with your brand
• Crafting a robust logo design that resonates with your company mission and target audience
• Choose the perfect colour palette, typography, and imagery that matches your brand’s core values and stays on top of the mind.
• Define your brand’s origin story with an emotional appeal that connects with your audience.

Brand Messaging:

Brand messaging is the comprehensive communication strategy that defines how a brand communicates its fundamental values, personality, and unique selling propositions to its target audience. The brand messaging umbrella includes tone of voice, the line of communication, and the main messages a brand establishes when communicating with its audience.

Our experts created a solid and compelling brand message by covering the three primary “C’s” – Clarity, Consistency and Constancy.

How do we do it?

• Identify the brand’s target audience
• Market research for the current viral trends and what the competition is doing
• Observe and learn from successful campaigns
• Answer all the “W’s” – What does the company do? What does the brand offer? What does it intend to bring to the market? , etc.
• Establish communication guidelines like tone of voice, terms that will be used, prohibited terms, pronunciation of product names, how to refer to the public, spelling of product names, approach style, etc.